this 14 week project explores what soft good is needed and possible based on location. i was fortunate enought to be assigned innsbruck austria...
Innsbruck, the capital of Tyrol, is where German and French cultures blend. this fused culture has shaped the landscape, architecture and day to day life.
now Innsbruck is a tourist dream destination. tourism is the town's lifeblood. tourism has given birth to a booming wine & craft industry. needless to say, the service sector is a strong one.
Innsbruck as a whole has invested a lot of capital into medical research and technology. this attracts a lot of students to several of Innsbruck's universities giving the town a distinct contrast of generations.