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Innovation by tradition. This 14 week project explores what soft good is needed & possible based on location. Welcome to INNSBRUCK AUSTRIA...

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ELEANOR-SQ

the stomach region is the second coolest region to counter digestive system heat

the layered chest area keeps this region the warmest preventing hypothermic reaction

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DEVELOPMENT

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TRADITION

Innsbruck, the capital of Tyrol, is where German and French cultures blend. This fused culture has shaped the landscape, architecture and day to day life.

SYNOPSIS

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TODAY

Innsbruck is a tourist's dream destination. tourism is the town's lifeblood. tourism has given birth to a booming wine & craft industry. needless to say, the service sector is a strong one.

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TOMORROW

Innsbruck as a whole has invested a lot of capital into medical research and technology. this attracts a lot of students to several of Innsbruck's universities giving the town a distinct contrast of generations.

Innsbruck is a place where innovation is the goal and tradition dictate the approach. Here, sustainability is obtained by crafting long-lasting, high-quality goods from nearby sources. Very self-reliant. After hours of research and interviews I did find something was missing... a garment for women servers who, during the wintertime, kept walking in and out of a heated restaurant to serve outside patrons; often leading to illness.

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THANK YOU