dodge

rebrand

 

Dodge has seen better days and currently only offers 5 vehicles with the newest platform being 10+ years old.

Its core buyers are aging and may soon find themselves in the same predicament as Harley Davidson.

dodge of

yesterday

Dodge’s current ‘brotherhood of muscle’ motto forces the brand into an extremely niche market. Dodge "faithfulls" tend to be older (60 and up) white male the brand reflects it. 

For long-term success Dodge must capture the young market and offer products that compliment their life-stage progressions; all while keeping the character of their current line up. 

Understanding

future patrons

lifestyle

trends

automotive trends

research overview

technology trends

dodge for 

tomorrow

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Capture
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FOR

WHO?

today's modern family is a mobile one. nuclear family sizes are shrinking but their need for adaptability is increasingl to better serve them we must understand them and their needs...

strategy of patrons

distinct look

dedicated product

strong alliance

New Dodge logo -08
New Dodge logo -08

New Dodge logo
New Dodge logo

Capture Adventurous New Customers
Capture Adventurous New Customers

New Dodge logo -08
New Dodge logo -08

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2025 Neon
2025 Neon

entry level performance 5 door
entry level performance 5 door

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scene quick render

2025 Neon
2025 Neon

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kinga-cichewicz-664744-unsplash

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mikel-ibarluzea-551535-unsplash

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vishnu-prajapati-722050-unsplash

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kinga-cichewicz-664744-unsplash

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compact pick-up

2022

c-segment crossover 

2021

true mobile home

2024

league of

adventure

today

adventure alliance

5 out-door

2021