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Slow and Steady


Toyota has recently/constantly ridiculed for not having enough EVs. Well, they've been working on it..... except, unlike Tesla and other pizzazz brands who need constant attention, Toyota has been quietly working. This is indicative of brand culture where it's better to have an honest product that works, instead of a flashy cumbersome offering.

With that being said, will this appeal to younger "buyers"? How will it be perceived? What is Toyota's strategy moving forward? These are initial thought I'm sharing and must do my research. Will get back to you with a synopsis...

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